Our Work

Taking it’s inspiration from the hugely popular Coke Summer ‘Heist’ TVC, Cybercom developed an interactive flash game application that is hosted within the global Coca-Cola Facebook page. Gamers must navigate each of the five bugs featured in the TV ad through a series of obstacles across levels of increasingly difficult terrain, while attempting to pick up daily prizes of phone credit and iPod Touch’s. Not as easy as it sounds!

To support Diet Coke’s Love it Light Roadshow, Cybercom developed a Roadshow application, positioned into the global Diet Coke Facebook page, targeting Irish fans of Diet Coke. The application promoted awareness of the Roadshow dates and locations and encouraged fans to RSVP to attend specific event. The application enabled Diet Coke to transfer their consumers sampling experience online to establish a deeper level of engagement with the brand and an ongoing dialogue with its target audience.

To give Irish soccer fans something to blow their vuvuzelas about during the 2010 World Cup, Cybercom developed a World Cup application to sit within the global Coca-Cola Facebook page. The application selected a surrogate team for Irish fans to adopt, allowing them to follow their new teams’ progress through the competition by pulling in up-to-the-minute scores, which populated a dynamic fixtures and results table. Users also had the opportunity to vote on each individual game and share their predictions with the wider Facebook community.

As Irish insurers continue to migrate customers online, it is becoming increasingly difficult for advertisers to cut through the clutter. To counteract this Cybercom developed a powerfully display banner suite based on a visual adaptation of the above the line TV campaign. Built using Adobe After Effects and then integrated with Flash, the display banners proved to be both eye-catching and effective, delivering an above average clickthrough rate.

Vodafone are cheering up Vodafone Prepay customers’ Januarys by creating excitement around their current top up offer. In a campaign aimed predominately at a young audience, Cybercom developed direct response online advertising to highlight the strong top up incentive, users can get up to 40% free credit when they top up in January. The creative features brightly coloured knitting which unravels to reveal the top up offer. The advertising drove users to a campaign landing page on Vodafone.ie which communicated the propositions with an integrated look and feel.

Carlsberg’s latest TV ad 'The Secret' tells the story of how Carlsberg discovered the secret to brewing consistently quality larger in 1883 and then chose to share it with other breweries. Why? Because Carlsberg knew the original could not be beaten. Visit the Carlsberg Loft to view 'The Secret' and exclusive behind the scenes footage.

Developed by North Kingdom, this pan-European website was created for Coke Zero as an extension of the TV campaign, and features three dating simulation games, challenging visitors to keep 3 different girls happy on 3 separate dates all at the one time. To localise the campaign for Ireland a Facebook page has been set up which encourages fans to share stories of situations where the impossible became possible to be in to win a selection of great prizes.

Mission Red is a first of its kind campaign wherein Vodafone are giving consumers the opportunity to vote on 5 initiatives that they are willing to implement. Outside of the 5 initiatives, Vodafone are also inviting consumers to submit their own ideas, which, if deemed plausible, they will actually launch. The campaign is integrated throughout the social networks via Bebo, Twitter and Facebook. Register now and have your say!

The Guinness iHurling website has been developed as a 'one stop shop' for all Hurling fans. Bespoke applications feed in the latest Hurling news to the iHurling website from the most reputable news sources. Users can customize their page and even view video content from RTE within the website. The 'My County' roars mechanic allows fans to get behind their team and show their county support. The Guinness Hurling Supporters Facebook page also enables fans to show their support. The specifically developed Facebook widget and county pages have become the leader for hurling news, reaction, debate and competitions.

Within the current market, nearly all financial institutions have focused their attention on driving savings / deposits products. Ulster Bank already saw great success this year with their eSavings Plus Account and made the move to build on this with the launch of the June Bonus Saver Account. Utilising an extremely eye-catching 3D animation, Cybercom delivered market differentiation and cut through, with a campaign that drove awareness and direct response. In an otherwise saturated market, the creative performed above expectations and reinforced Ulster Bank's strong market position.

Blood. Sweat. Determination. For four months every summer, Ireland's heroes go head to head as every county vies to hold the Sam Maguire cup.

Ulster Bank's 16th Man GAA Portal offers all thefixtures, the latest results, exclusive news and videos, a blog written especially for the site by one of Ireland's leading GAA commentators, and the World's best online GAA game. This is the only site to consider for GAA Football news.

A new Paul O’Connell Training Programme has been launched on the Powerade Never Give Up website. As mentor to the team of three amateur athletes taking on the Powerade Alpine Marathon Challenge, Paul’s programme provides advice and guidance to others wishing to take on their own personal challenges this year.

Sign up to Paul’s programme now on the Never Give Up website

Check out the new treasure hunt game on Bebo from Coca-Cola, inspired by the new Coke Cities posters of Dublin, Galway, Belfast and Cork, designed by eBoy, a german graphic design team famous for their pixel art creations.

On Bebo, teens can play a treasure hunt in each of the four cities to uncover 1000’s of hidden prizes. Visit Bebo to play the game, or follow the campaign on Twitter or Facebook. Happy hunting!

A new edition to the Coke portfolio, Burn Energy Drink has now been launched in Ireland. To co-incide with this launch, we have created a Bebo profile for Burn.

The profile is full of information on what’s hot from Ireland’s club-land, and by becoming a fan of the profile, teens have access to regular free-ticket giveaway to Ireland’s hottest night spots!

To celebrate Cybercom's 10th Birthday we are supporting a charity climb on Mt Everest. Follow the climb and the Cybercom flag on route to 29,028ft with live twitter feeds, audio and video blogs from Everest Base Camp and on route to the top of the world.

Check out our new Sprite campaign exclusively on Bebo. This campaign is the first digital presence for the brand in the Irish market, and creates a digital profile for its TV hero, JD Quench. The Bebo campaign has been designed to deliver maximum engagement to our teen audience and contains both a ‘beat ‘em up’ style online game and a cool poster-maker application where visitors can actually upload their photo to become JD Quench!

For the third instalment of Powerade’s Never Give Up campaign, a team of three amateur runners have been selected to take on an epic mountain marathon challenge in the Swiss Alps this July. Follow their story as they train and prepare for race day on the campaign website and onsite blog also on Facebook, Bebo, Twitter, You Tube and Flickr

The Carlsberg Loft is a place where Carlsberg RM members can indulge in their passion for football and comedy, in a unique 3D design that allows consumers to immerse themselves into the world of Carlsberg.

The site will be a hub of activity over the coming months, with football quizzes, a football TV guide and even the chance to meet Trapattoni at an exclusive Carlsberg press conference! Alongside all the football, the comedy section will be launching soon with even more content.

Because 18.11.08 is more than just a game. This campaign was designed specifically to promote adidas’ joint sponsorship of both Munster and the All Blacks and the historic match on the 18.11.08. Morethanjustagame.ie was designed to engage all sports fans from the causal viewer to the die hard Munster fans. Registrants were given the chance to win match tickets, signed jerseys and balls, and take part in unique VIP adidas training sessions. These sessions were held in Dublin and Limerick and 26 lucky winners got the opportunity to train with their heroes.

Given the current economic climate developing a campaign that delivers cut-through in the savings / despoits accounts market is no small task. With both First Active and Ulster bank striving for strong results for their eSavings products, Cybercom created two distinct campaigns to drive awarness and inform and educate the target audience. Both campaigns employed the use of stunning 3D visuals to pique interest in their respective products and deliver account applications online.

The Open University, Europe's largest University, briefed us to promote its new range of courses around Europe. The campaign comprises of two visually interactive and engaging banners running over five months on 30 selected publisher sites. The creative incorporates elements of 3D animation and Flash. Cybercom also manage multi-language PPC activities in 26 countries for The Open University, driving over 25,000 potential students to the site a month.

Lyons Tea is on a journey to sustainability to Make Tea Make A Difference. They are working with the Rainforest Alliance to ensure that every cup of Lyons tea is a step towards a better quality of life for tea farmers, their families and the environment. To illustrate Lyons’ journey to sustainability, we have created an interactive and engaging photo-realistic website that depicts life and work at their Kericho tea plantation in Kenya. The site will be supported by both standard and rich-media online advertising, a Facebook profile and search marketing.

Finally, what all die hard GAA Football fans have been waiting for, a web portal devoted to the GAA Football All-Ireland Senior Championship. This first of its kind site has been developed to support Ulster Bank’s three year sponsorship of the championship. Along with personalised content the site boasts team and player profiles, news feeds, fixtures, results, video archives and a weekly quiz set by Ulster Bank’s star players. The site is supported with a weekly newsletter and articles from Ulster Banks very own mammalian mascot, Henri Hippo!

There were over 950,000 visitors to the Guinness Storehouse last year, making it Ireland’s number 1 visitor attraction. To share their fantastic experience, we developed an incentivised online photo competition in partnership with the Irish photosharing site Pix.ie. And thanks to an interactive 3D gallery, we can now capture and display the memories of thousands of Storehouse visitors each year!

The team at Harp asked consumers how Harp could keep them cool this summer and the answer was making the amber nectar colder! The latest refresh of www.theharpclub.com showcases Harp Ice Cold and tells consumers about how the amazing new countermount works and how their pint is made colder. It also features a 'Chilled Out' gallery where users suggestions on how Harp can keep them cold are displayed. The best ones win a cool Harp Ice Cold t-shirt!

Encouraging users to take a Diet Coke Break we developed interactive in banner game advertising that allowed users to play Diet Coke intrinsic games online at the break times. Intrinsic messaging was communicated through both visual and audio cues stimulating taste appeal. The games were also included in a campaign Microsite, loveyourdietcokebreak.com allowing users click through and play more games

Ireland’s biggest summer music promotion is back. Coke + iTunes teamed up to give away thousands of iPod Nanos and free songs from iTunes. Driving users online through search and rich media advertising to cokemusic.ie people could enter the promotion and download free ring tones and Blastbeat tracks.

Phase one of our Bushmills Trek campaign is a visually spectacular site and banner suite to encourage users to sign up to take part. The site and banners feature breathtaking images from Africa, Nepal, Everest and Australia. Prepare to be very jealous of the winners...
Phase two and three will follow the winners' progress on their three week trek. They set off on the 22nd of September, check back later in 08 for more.

In the Irish mobile market it often takes the odd and outrageous to cut through the clutter. This campaign did just that, and then some. A struggling actor gets the job of his dreams only to wind up trapped in an online advertising campaign. Realising it's all up to him, our hero starts an online campaign to spread the word and get himself free. Through banner ads, a blogsite and two social networks our hero frees himself and escapes.

In a campaign to revitalise it's attraction to the youth market, Ulster Bank brings back everyone's favourite hippo. The 80's children's banking icon came back in a torrent of good press and publicity. With an interactive webpage and a suite of online ads, Henri Hippo caused a stir of online PR with virtually every social network and mainstream board featuring posts of celebration and excitement.

Do not adjust your set! Watch Neil Delamare cause mischief in the online environment – in true Smithwick’s style! Neil Delamare is playing with conventions, try and keep up with him as he reeks havoc across the web. He has hidden in a cat accessories website and is trying to make it difficult for you to be in with a chance to win a VIP trip to the Smithwick’s Cat Laughs Festival!

The challenge is on for the Powerade Never Give Up Team 2008. Visit thesite to read about Munterconnaught and their journey to get to theJunior Football Championship Final. Our advertising features Ireland and Munster rugby star Paul O'Connell, who reveals the benefits behind Powerade pre-hydration and the site is filled with expert advice onsport preparation and Powerade pre-hydration.

Don’t just watch it, Live it. LiveIt.ie is the largest most ambitious web site that Cybercom has ever created. Designed specifically for Carlsberg’s sponsorship of the UEFA Euro 2008™ football championships, LiveIt.ie will prove to be the homepage for Irish football fans throughout the 2008 tournament. LiveIt.ie is jam packed with innovative features including: Dynamic Forms, UGC with Reliveit, Personalised football 365 feeds with Myliveit, interactive weekly quiz, and of course the chance to win a VIP trip for you and 4 of your mates to the Euro 2008 Finals. Don’t miss out, register now at LiveIt.ie

Launched to promote Ulster Bank's sponsorship of the RBS 6 Nations Championship, this microsite not only offers users the chance to win a trip to the Ireland vs. England match in Twickenham Stadium, but also one of our most addictive games yet! Take control of your favourite 6 Nations Team and lead them to victory. In a test of nerves, skill and cunning, do you have what it takes to hold the RBS 6 Nations Cup?