GUINNESS Arthur’s Day

Our role

To bring to life the anticipation, excitement and realisation of Arthur’s Day 2010, driving online discussion and participation pre, during and post event.

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Challenge

To unite an online community of GUINNESS drinkers and music fans around the celebration of the life and legacy of Arthur Guinness. 

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Solution

The delivery of online elements of a multichannel campaign in a manner which excited and enhanced Arthur’s Day 2010 whilst also forming a community for future GUINNESS related activations. The utilisation of Guinness.com and the Guinness Ireland Facebook page to inform and inspire consumers in a manner that only Guinness could.

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Target Group

24-35 year old digital savvy male GUINNESS drinkers.

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Highlights / Awards

The creation of a community of 200,000 GUINNESS and music fans who celebrated and participated in the anticipation and excitement prior to Arthur’s Day, in addition to the day itself.

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See More

Case Studies

• Jurys Inn Search Marketing

  Jurys Inn Search Marketing

  Client: Jurys Inn

  Campaign Gold winner: 'Best Use of Search' at the DMA Awards UK 2010

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• Carlsberg Comedy

  Carlsberg Comedy

  Client: Diageo

  A digital execution of the TTL concept.

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• Beroca Boost

  Beroca Boost

  Client: Bayer

  A Facebook centric campaign featuring a series of mental games including the Berocca Boost Ninja brand character.

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• Coca-Cola Summer 2010

  Coca-Cola Summer 2010

  Client: Coca-Cola

  Establishing Coke as the brand that teens actively encourage a relationship with through social media.

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• GUINNESS Rugby

  GUINNESS Rugby

  Client: Diageo

  Enhancing the experience of Irish Rugby fans within a digital community that unites their passion and support.

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• Powerade ‘Never Give Up’

  Powerade ‘Never Give Up’

  Client: Coca-Cola

  A campaign that turned the tide for Powerade and delivered a real increase in product sales.

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