Beroca Boost
Our role
To develop an online campaign with the primary objective being to increase purchase and consumption frequency of Berocca Boost and also to create a platform through which to drive positive online peer recommendations.
Challenge
To use digital channels to engage the core target audience and to build a set of brand advocates.
Solution
The creation of a Facebook centric campaign featuring a series of mental games including the Berocca Boost Ninja brand character. The development of 6 Berocca Boost brain games within a custom flash Facebook application. The games were categorised as “memory”, “reflex” and “concentration” games, with each category populated with two games respectively. The games appealed to the target audience and changed their relationship with the brand, to one of constant engagement, thus prompting frequency of purchase, regular consumption, and the passing on of content which advocates Berocca Boost to their friends. Digital marketing vehicles, including standard online advertising, rich media online advertising, Facebook social ads and PPC drove traffic to the Berocca Boost Facebook page.
Target Group
Men and women aged between 18-34
Highlights / Awards
- Total game plays of 28,501
- An average time on site of 2’00”; with the average dwell time for repeat visitors an impressive 6’58”
