Cybercom is proud of its latest campaign for Berocca Boost, the vitamin drink that gives you a little kick when you need it! The brand has teamed up with Spin 1038 to launch ‘Berocca Boost Challenges’ where four teams will battle it out for the title of ‘Ultimate Berocca Boost Challenge Team’ to be in with a chance to win a holiday worth €4,000. From daring balancing to mind-bending puzzles, teams will compete in fun, whacky challenges from log rolling, jousting gladiator style to cracking brainteasers.

To get involved, enthusiastic guys and girls just need to get a team of four together and enter through the Berocca Boost Ninja Facebook Page by the 13th May. Four ninjatastic teams will be selected by an independent panel.

Berocca Boost Challenges will take place in Dublin City Centre, on Saturday 26th May.  Friends, family and fans are invited to come along to support, get involved and watch the teams competing ninja style!

The winning team will be decided by the Facebook community. Videos of the challenges will be shared after the event and the Facebook Community will be invited to vote on their favourite. The team with the most votes wins!  

Why Flickr and Pinterest need each other. Via Read Write Web.

Tumblr launches its first Sponsor Ads. Via TechCrunch.

Facebook’s new organ donor feature. Via The Next Web.

The rise of the visual Social Networks. Via AdverBlog.

How to use Facebook Ads. Via Social Media Examiner.

The 9 must-have components of compelling email copy. Via HubSpot.

 How 7 top brands are using Facebook’s new Ad tool. Via Mashable.

LinkedIn to acquire Slide Share for $118M. Via Marketing Land.

Social Media breathes life into shelved products. Via The New York Times.

The new leader in mobile phones (and it’s not Apple or Nokia). Via Digital Times.

HARD LIFE: This ad is definitely worth watching! It documents a day in the life of a nudist: when he wakes up, exercises and does his daily routine. The ad was directed by Jonathan Gurvit for Mercurio Cinemato. Don’t worry… you can’t see his private parts and Gurvit wants to make sure we are aware of who we should be thanking for that! We are thinking how the client was persuaded to do it. But when was the last time you remembered the name of this type of product? We won’t say anymore… see for yourself!

FLIPBOOK: Mc Cann Erickson Istanbul created a unique experience to promote Volkswagen Amarok, a vehicle that goes everywhere: on mountains, streets, water… and now on Facebook. By using a photo album with over 200 images, they created a Facebook album flipbook. You just need to use the right arrow on the keyword and you can see this never ending movie loop. It’s a cool and original ad. Check it out on their Facebook page.

PHOTOGRAPHIC SPECIMENS:  New York artist Michael Mapes uses an interesting technique. He creates elaborate specimen boxes by dissecting photos and biographical DNA in the form of hair, finger nails, food, eye-lashes, dirt, makeup and then compartmentalising individual fragments within plastic bags, glass vials, magnifiers, in gelatin capsules and on insect pins. This peculiar type of art is between photography and sculpture. You can see more of his work at Parlow Gallery.

With the help of the Cybercom’s Social team, friends in Google, the Social House and a few strategically directed tweets to Etihad customer care Caroline and Alex seem to have been upgraded and are now in the 1st class lounge in Dubai with a nanny and a helper to carry their bags! This just goes to show that with a little imagination and a few well directed tweets you can achieve great things. Kudos to Eithad for listening and we hope that this small but perfectly formed story gets out there and drums up some well-deserved PR for Etihad. From Caroline, and Alex, thank you Etihad.  

Facebook launches its Support Dashboard to strengthen its community support. Via The Next Web.

Klouchebag, the new Klout clone. Via PC Mag.

Google AdWords come to YouTube. Via YouTube Blog.

4 ways to measure Social Media success with free tools. Via Social Media Examiner.

LinkedIn introduces iPad App. Via LinkedIn Blog.

The coded Twitter leaks that jumped the French election gun. Via The Guardian.

New Google + button has share ability. Via Techie Insider.

Agency beer fridge only opens when weekly time sheets are done. Via PSFK.

How Google searches the entire web in half a second. Via Mashable.

The ultimate glossary of Performance Metrics every Marketer should know. Via HubSpot.

DESCRIPTIVE CAMERA: Grad student Matt Richardson created a Descriptive Camera: an experimental camera that turns your captured images into words… someone else’s words. It is powered by the Amazon Mechanical Turk crowdsourcing API—somewhere on the Internet a person sees the photo, describes it briefly, and the text is sent back to the camera. The resulting text is printed with the thermal printer in the style of a Polaroid print. The process takes from 3 to 6 minutes.

DRAW A BEETLE:Now you can test your driving skills in the Volkswagen Beetle website. Try/Apt and Volkswagen developed this cool ‘draw-n-drive’ website. When you enter the site, you’ll find a pair of wheels floating in a cloud-shaped area. Here you have to draw your own Beetle, which then stars in an animated story.

NOISY JELLY:You’ve burned them, smashed them –and now you can eat your musical instruments! French designers Raphaël and Marianne Cauvard have created “Noisy Jelly”, a chemistry kit that allows you to prepare your own set of musical jellies.  When the different jellies are touched and manipulated, they trigger sensors on a game board.  The different sounds produced are created by the concentration levels of salt in the jellies, the different shapes and the pressure of human touch. The board uses a capacitive sensor and the variations in shapes and salt concentration in the gelatine affect the sounds. Playing with your food never sounded so good…

Ambassadors Brent Pope, Daithí Ó Sé, DJ Carey, Norah Casey, Ken Doherty, U2’s Adam Clayton and RTÉRadio 1’s John Murray are inviting everyone to join the campaign and donate just €2 to help provide FREE mental health services across the country. Everyone can get involved and help. You can also donate onlineor by texting “Shoes” to 57802. (€2 per text - €1.33 goes to Walk in My Shoes).

St. Patrick’s Hospital Foundation fundraises on behalf of St. Patrick’s University Hospital, which is Ireland’s largest independent provider of mental health services. It is a not-for-profit organisation which uses the money raised through the Foundation to provide facilities and services for the assessment, treatment and aftercare of people experiencing mental illness.

Lots of special guests and entertainment will be taking place from 9am in the IFSC, as part of the Walk in My Shoes campaign day. Visit Walk in My Shows Facebook Page to find out in which other locations walks were organised. This is definitely a great idea to raise awareness about mental health issues and a fun way to support the cause.