Cybercom http://www.cybercom.ie/ Cybercom Monday’s Social Media Recap http://www.cybercom.ie/blog/mondays-social-media-recap20 Miscellaneous Mon, 20 Feb 2012 12:57:42 GMT Presenting Cybercom's Monday’s Social Media Recap - the quickest way to get up to speed on the week's biggest social news and views without spoiling your appetite!

 

Facebook Timeline for brands coming later this month. Via Mashable.

Apple unveils Mac OS X 10.8 'Mountain Lion' as iOS contiues its push to the desktop. Via The Next Web.

Google may open retail store at European Headquarters in Dublin. Via Business Week.

Facebook launches verified accounts and pseudonyms. Via TechCrunch.

Why QR Codes won't last. Via Mashable.

Google has gone completely social. Via The Next Web.

Why Timeline is a big misstep for Facebook. Via Social Media Today.

]]> Friday’s Best of the Web http://www.cybercom.ie/blog/fridays-best-of-the-web186 Media Fri, 17 Feb 2012 0:35:36 GMT It's Cybercom's Best of the Web, featuring a slew of super-cool interacitve, experiential and innovative goings-on all around the Interwebs!

The future room exhibition: Have a look at this interactive installation from Coca-Cola celebrating its 125th Anniversary. Created by Istanbul agency Antilop and designed specifically for the Turkish modern-art museum Santralistanbul, the “Future Rooms” is an impressive 90-square meter, 270-degrees projection mapping installation. The exhibit brings visitors through different time periods of Coca-Cola’s history while creating a uniquely collaborative presentation that keeps participants fully engaged until the end.

Paint with sound: German photographer Martin Klimas has an interesting technique for painting. He uses sound. Klimas puts different coloured paint on top of a speaker over some translucent material and then turns the volume up. For each image, Klimas selects music (dynamic and percussive) and the vibration of the speaker splatters the paint into patterns that reveal themselves through the lens of his camera. Each image becomes an abstract portrait of the song he plays. Klimas spent six months and about 1,000 shots to produce the final images which are the artist’s attempt to answer the question “What does music look like?”

Solar sensitive advertising: To promote Nivea sunscreen, Brazilian agency AgenciaClick Isobar developed a billboard that features a mosaic made up of 1 million white beads. To be able to see it, you need to wait for a sunny day as the beads become colorful only when exposed to the sun. During the day you can see a woman sunbathing on the sand, with the beads reacting to the sun’s UV rays to provide vivid colors, except for the white letters of the tagline covered with Nivea Sun protection. At night, when no sun is shining, you can see a teaser message.

Golden Tiger: The French design studio Le3 are responsible for “Golden Tiger,” a moving 3D projection of a tiger running through the streets of Paris. The amazing part? That there are no post-production special effects. Captured on camera and using a process called motion street mapping, the tiger’s image is projected through a car window and its movement is detected with sensors on the car’s wheels. The faster the car accelerates the faster the tiger runs.

]]> L’Oréal Professionnel App Celebrates Hair Colour http://www.cybercom.ie/blog/loreal-professionnel-app-celebrates-hair-colour Our news Thu, 16 Feb 2012 12:24:03 GMT  

Cybercom has created a cool new Facebook app for INOA, the new  L’Oréal Professionnel hair colour of the future. INOA COLOUR CONNECT features an interactive map that calculates both the UK and Ireland's most popular hair colours by region with the aim to inspire hair lovers everywhere to join in and celebrate their unique hair colour and sharing how it defines them.   The app on the L’Oréal Professionnel Facebook page allows fans to upload a headshot of themselves along with a message about how their hair colour defines them. Each upload is then added to the interactive map, where the rest of the  L’Oréal Professionnel Facebook community can explore the stats and photo gallery of all the other participants. Does Dublin really have more redheads or are there more blondes than brunettes in Essex? The map can tell you!   To thank the community for their participation, all those who upload a photo are automatically entered into a draw to win a variety of prizes. Weekly prize giveaways include INOA Colour Care Hairpacks and Voucher Express vouchers for £50/€50 - these are given out every Friday on the Facebook page. All participants are also entered into the draw for the grand prize: An all-expenses paid trip to Paris, the style capital of the world!   Discover the Hair Colour Revolution with INOA and join the map! ]]> Monday’s Social Media Recap http://www.cybercom.ie/blog/mondays-social-media-recap19 Miscellaneous Mon, 13 Feb 2012 13:53:32 GMT Time for Cybercom's Social Media Recap… Kick off Monday with the most important social media stories of the last seven days.

The Rise Of Content Marketing [Infographic]. Via Socialmouths.

Control your dreams with your iPhone. Via PSFK.

India is Now Facebook Nation No. 2, Behind the U.S. Via Forbes.

Infographic about Pinterest’s potential. Via Soshable.

Lady Gaga to launch her own Pinterest-inspired social network. Via Mashable.

Facebook Starts Turning Listen, Read, and Watch Stories Into Ads. Via Techcrunch.

Over 3 years later, “deleted” Facebook photos are still online. Via Arstechnica.

]]> Friday’s Best of the Web http://www.cybercom.ie/blog/fridays-best-of-the-web185 Miscellaneous Fri, 10 Feb 2012 0:01:33 GMT  

Sizzling: The Red Hot Chili Peppers new version of their latest single “Look Around” literally lets you, well, look around. A cool idea where you can be the director and take control of the camera. Zoom in and out, move around different rooms and unlock bonus content like photos and videos by clicking items in the screen. Beat that, MTV.     Tree Sounds: Have you ever thought how tree ring (the circular lines used to determine a tree’s age) might sound like in a record player? Well, someone did and turned it into a pretty cool project. In “Years” Bartholomäus Traubeck translate the rings of wooden disks into music using a computer-rigged record player. To do this, he used an elaborate tech setup including a modified PlayStation eye camera (which streams a close-up image of the record to a computer). “Years” uses a special stylus arm that maps the strength, thickness and rate of growth of a tree’s rings; this data, combined with the overall appearance of the wood is translated into harmonious piano sounds. Unique.   Hang Out: If you fancy climbing buildings like Spider-Man but can’t handle the danger factor, check the Bâtiment Building. The trick? Mirrors. The installation by artist Leandro Erlich and displayed in Paris as part of the In Perceptions exhibition, features a large photo of a building on the floor and a giant mirror standing perpendicular to the picture. Museum goers can interact by laying on the photo and seeing themselves “hanging” off the buildings.    Sans Waiter: Inamo, an Asian fusion restaurant located in London is giving customers a little fun with their mooshoo. It has a unique selling point: its interactive ordering process that allows minimal contact between patrons and waiters. Each table has an overhead projector which shows an illustrated menu onto the table. Diners can use a touchpad to select their meals, drinks, order the bill and even book a taxi! You can see how the food looks like before ordering by choosing a full-size image of the plate which is projected in your table. While waiting for your food, you can play interactive games or check the chef from your seat by using the “Chef Cam” option.        ]]> Monday’s Social Media Recap http://www.cybercom.ie/blog/mondays-social-media-recap18 Miscellaneous Mon, 06 Feb 2012 13:36:03 GMT Start your Monday off with a healthy dose of Cybercom's Social Media Recap, coming to you with a side of crunchy granola, soya milk and wheatgerm powder! 

 

  INFOGRAPHIC: Facebook is proving to be a useful tool for sourcing talent; how to recruit using the social media giant. Via Mashable   A new record? During the final 3 minutes of the Super Bowl, over 10,000 Tweets per second were registered. Via TechCrunch   Facebook in hot water over banning photos of breastfeeding; protests to take placec outside Facebook offices world-wide. Via Silicon Republic   BuzzFeed: A silly or significant social media tool? Via New York Times   Google Maps faces $660,000 fine in France...for being free. Via PSFK   Mark Zuckerberg, the Hacker Way and the Art of the Founder's Letter. Via WIRED   INFOGRAPHIC: Social media integration proving good for business. Via We Are Social ]]> Friday’s Best of the Web http://www.cybercom.ie/blog/fridays-best-of-the-web184 Best of Digital Fri, 03 Feb 2012 16:42:31 GMT Tape Recorders: “Tape Recorders” by Mexican artist Rafael Lozano-Hemmer is an interactive art installation in which motorized tape measures record the presence of nearby onlookers by slowly extending (video). When a tape reaches about nine feet, it flops over suddenly (anyone who has used a tape measure will recognize this behavior). The installation is on display at the Museum of Contemporary Art in Sydney through February 12. Black and WTF: If you are seduced by the surreal and baffled by the bizzare then you’ll enjoy this week’s Tumlr offering. Black and WTF is a collection of old photos from the past which confirms the thinking that we humans are just downright wacky. Our personal favourite is Model Monique Von Vooren bowling with a Kangaroo. Odds on that the Kanagroo won!

Short of the Week: Don’t have the time for a feature film, then Short Of The Week is for you. There’s magic in them their short films and the rise of crowdfunding and crowdsourcing is giving birth to a generation of film makers who are cutting their teeth on the art of the storytelling through this short film genre. There are some real beauties here all nicely categorised for you so make take some time away from the maddening crowd and wrap your lids around some of these finely crafted shorts! Focus on the Toast not the toaster: And finally on a more serious note, here’s a video from Howard J. Brown the founder of dMass a consultancy that focuses on "reduction through design" and integrating environmentalism with business. This is important stuff guys as we move into an era of dwindling resources this kind of thinking is essential for all businesses to if they are serious about building a resilient roadmap for the future!

]]> Monday’s Social Media Recap http://www.cybercom.ie/blog/mondays-social-media-recap17 Miscellaneous Mon, 30 Jan 2012 10:57:43 GMT It's Cybercom's Social Media Recap, served up hot and fresh with a side of spicy homefries and sizzling bacon. Ask your server about vegetarian and gluten-free options.

  The most anticipated IPO of the decade could happen as soon as Wednesday as Facebook prepares to issue its first public stock offering this week. Via Silicon Republic.    Social bookmarking site Pinterest becomes top traffic driver for retailers. Via Mashable   As the iPhone becomes the preferred mobile device for business customers, Blackberry struggles in Europe. Via New York Times   Mobil, a start-up realtime photo and video sharing service, has partnered with Lance Armstrong. The seven-time Tour de France champ will keep fans up-to-date on his life through the mobile app. Via TechCrunch   INFOGRAPHIC: Hollywood's long war on technology started long before the SOPA debate. Via BoingBoing   Pose, the top mobile style community, will launch an app for Facebook Timeline so users can track their look histories. Via PSFK   Heniz relaunches its "Get Well" Soup campaign on Facebook, which allows fans to personalise a soup can for sick friends. Via We Are Social   Photo Credit: REUTERS/Brian Snyder   ]]> Friday’s Best of the Web http://www.cybercom.ie/blog/fridays-best-of-the-web183 Miscellaneous Fri, 27 Jan 2012 12:14:34 GMT "Unexpected Future" app pulls info from the user's Facebook Timeline and uses the findings to predict a magical future of love, wealth and ultimate happiness for the participant. Once installed and launched, the application breezes through a number of future Facebook updates announcing job promotions, travel holidays and other major life events, complete with comments by your actual Facebook friends. It's a fun little distraction and inspiring to boot; there's something about seeing the possibilities that makes you feel that maybe they are, well, possible.    Viva Mexico: Last week, the National Art Museum in Mexico (MUNAL) held its first Mextagram (Instagram users in Mexico) gathering for a pow-wow on inspiring creative ideas. Led by Pepe Montalvo, Vice President of Creative at Ogilvy Mexico, the event helped promote a photography competition for the Mextagram community. Staged in real time using the hashtag #mextagram_munal, the competition involved six teams of participants that had three hours to get the best photos from within the museum. They then published the photos using the following hashtags: #munal_sentimientos (feelings), #munal_bestias (beasts) and 'munal_miradas (glances). The competition runs through January 29th, and everyone in the Mextagram community is invited to visit the museum and upload their pics.   Speed Racer: BMW recently launched its latest model in South Africa with an experiential event well-suited to car lovers world-wide. The launch event featured an interactive projection that displayed a car racing video game. Players simply connected their Facebook account to an iPad which transformed the tablet into a virtual steering wheel. Participants used the iPads to steer the cars around the projected track and prizes were given away for those with the fastest times. The scores were also published within Facebook so even those not at the event could get a feel for the action.    I Can Be Your Hero, Baby: Los Angeles-based artist Alex Gross is breathing new life into vintage photographs by giving their subjects superhero powers. The artist uses the method known as "piggyback art," taking an existing work of art and adding to it. In his latest series, "Heroes, Villains, and Monsters," Gross paints over antique cabinet card photos and in the process transforms each subject into a modern-day superhero, villain or monster. The works go on display at the Jonathan Levine Gallery in Los Angeles on February 25th but can be viewed now http://www.alexgross.com">on his website.   ]]> Monday’s Social Media Recap http://www.cybercom.ie/blog/mondays-social-media-recap16 Media Mon, 23 Jan 2012 11:37:36 GMT It's Cybercom's Social Media Recap, where today we explore the always fascinating, sometimes odd, frequently confusing world of numbers!

Three social learning trends to watch in 2012. Via Mashable

Hershey's three pillars of Facebook engagement. Via PR Daily

Nine digital ways to become a social good hero this year. Via Mashable

Nine things you didn't know about Twitter. Via New York Times

The 35 most unforgivable Facebook status updates. Via BuzzFeed

Bonus: White House joins Google+ ahead of State of the Union speech. Via Los Angeles Times

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