L’Oréal Professionnel App Celebrates Hair Colour

16/02/2012

 

Cybercom has created a cool new Facebook app for INOA, the new  L’Oréal Professionnel hair colour of the future. INOA COLOUR CONNECT features an interactive map that calculates both the UK and Ireland's most popular hair colours by region with the aim to inspire hair lovers everywhere to join in and celebrate their unique hair colour and sharing how it defines them.
 
The app on the L’Oréal Professionnel Facebook page allows fans to upload a headshot of themselves along with a message about how their hair colour defines them. Each upload is then added to the interactive map, where the rest of the  L’Oréal Professionnel Facebook community can explore the stats and photo gallery of all the other participants. Does Dublin really have more redheads or are there more blondes than brunettes in Essex? The map can tell you!
 
To thank the community for their participation, all those who upload a photo are automatically entered into a draw to win a variety of prizes. Weekly prize giveaways include INOA Colour Care Hairpacks and Voucher Express vouchers for £50/€50 - these are given out every Friday on the Facebook page. All participants are also entered into the draw for the grand prize: An all-expenses paid trip to Paris, the style capital of the world!
 
Discover the Hair Colour Revolution with INOA and join the map!