Friday’s Best of the Web

It's Cybercom's Best of the Web, featuring a slew of super-cool interacitve, experiential and innovative goings-on all around the Interwebs!

The future room exhibition: Have a look at this interactive installation from Coca-Cola celebrating its 125th Anniversary. Created by Istanbul agency Antilop and designed specifically for the Turkish modern-art museum Santralistanbul, the “Future Rooms” is an impressive 90-square meter, 270-degrees projection mapping installation. The exhibit brings visitors through different time periods of Coca-Cola’s history while creating a uniquely collaborative presentation that keeps participants fully engaged until the end.

Paint with sound: German photographer Martin Klimas has an interesting technique for painting. He uses sound. Klimas puts different coloured paint on top of a speaker over some translucent material and then turns the volume up. For each image, Klimas selects music (dynamic and percussive) and the vibration of the speaker splatters the paint into patterns that reveal themselves through the lens of his camera. Each image becomes an abstract portrait of the song he plays. Klimas spent six months and about 1,000 shots to produce the final images which are the artist’s attempt to answer the question “What does music look like?”

Solar sensitive advertising: To promote Nivea sunscreen, Brazilian agency AgenciaClick Isobar developed a billboard that features a mosaic made up of 1 million white beads. To be able to see it, you need to wait for a sunny day as the beads become colorful only when exposed to the sun. During the day you can see a woman sunbathing on the sand, with the beads reacting to the sun’s UV rays to provide vivid colors, except for the white letters of the tagline covered with Nivea Sun protection. At night, when no sun is shining, you can see a teaser message.

Golden Tiger: The French design studio Le3 are responsible for “Golden Tiger,” a moving 3D projection of a tiger running through the streets of Paris. The amazing part? That there are no post-production special effects. Captured on camera and using a process called motion street mapping, the tiger’s image is projected through a car window and its movement is detected with sensors on the car’s wheels. The faster the car accelerates the faster the tiger runs.