Socialnomics and Social Media ROI
For many the difficulty of measuring the ROI of Social Media is a major deterrent in the level of involvement in social media. The video “Social Media ROI” highlights how companies who have used social media successfully reap the reward in their balance sheet when compared to companies who do not.
1 Comment »
07 December 2009
December 7th, 2009 at 5:36 pm
Social media is very measurable – I don’t know why I keep hearing people raise questions about it. What do you need measured is not a difficult question – how much are you prepared to pay might be. But it is very very doable.