Brands in Public
Brands in Public is a new site launched by Seth Godin that aggregates social conversions about brands and presents them in a unified public facing dashboard. Powered by Squidoo, Brands in Public aims to retrieve the different online conversions going on around a brand and present them in a central location.
Companies have the option to sponsor the page about its brand and interact with the different elements of the page. The cost to a brand is $400 per month and it’s supported by Boston based BzzAgent.
To find out more, you can check out www.squidoo.com/brandsinpublic
6 Comments »
06 October 2009
October 9th, 2009 at 8:53 am
Thanks for this link, I hadn’t heard about this at all. Looks like an interesting site. It’s a shame it’s a fairly expensive option for brands to get featured, at $400 per month.
October 9th, 2009 at 10:13 am
Hey Lauren, we reckon that it really depends on the brand – some brands that attract a large degree of online commentary and mentions will probably find something like this hugely beneficial, however, smaller brands could probably get away with alternative options that don’t have the same price tag attached.
October 9th, 2009 at 11:12 am
I had come across this last week and defintely the way forward. I think they need different entry levels, to suit the budget of brands as well as smaller businesses.
October 9th, 2009 at 2:54 pm
That hits the nail right on the head, Michael. With a stratified selection of access the service would draw a lot more interest from smaller brands.
October 10th, 2009 at 10:48 am
Wish I had though of this great way to hold large, (and small), companies to ransom.
Really for $400 per month and the size and strength of this site can one afford not to try and control the page about your own company.
Look at the back ground to where the comments come from – interesting all basically “paid” in one way or another.
October 10th, 2009 at 1:46 pm
Hey Leslie, it’s certainly one way of looking at it, but when it comes down to it you have to consider that all this information is freely available through search (in one form or another). Really this is a sophisticated aggregation service and nothing more. Therefore any business who isn’t aware of everything that is coming through the ‘Brands in Public’ service should probably do something about it. This is just one option, and there are certainly others out there.