2009 is an important year! Cybercom turns 10 years old. 10 years?! It’s hard enough to believe that digital has been around for a decade. But then that we’ve been doing what we do best since 1999! So how does an Agency as seasoned as this celebrate such a milestone?
Huge party? Champagne by the bath load? Useless tacky gifts for everyone in the office?
Definitely not. Well, there will of course be a party but… we’ve thought long and hard about what 10 years means. It’s primarily a celebration of our brilliant people. So we’ve decided to give the opportunity of a lifetime to lucky members of the team as well as giving our collective time to the charities and communities that are most important to us all.
First up we have teamed with Gavin Bate of Moving Mountains, who is at this moment is preparing to climb Mount Everest. On 3rd April Gavin will commence his walk to Everest Base Camp for his 5th attempt to summit the mountain. Gavin is acting as a professional guide for 2 Irish climbers on the initial summit attempt. He then intends to climb the mountain on his own and without Oxygen. The sole reason Gavin is undertaking this project is to raise the profile of Moving Mountains and at least £50,000 for his charity while doing so.
Gavin previously worked with us on Bushmills Trek last year where we got talking about what we could potentially do to help his charity. Since then we have agreed to an exchange of assists with Gavin. His mountaineering skills and connections in exchange for our digital marketing nous. Basically Cybercom is going to provide search marketing support to the Adventure Alternatives website on an ongoing basis and provide development support to Gavin’s Everest website.
In return Gavin is giving two lucky Cybercomers the opportunity to visit Everest Base Camp. The first person will join Gavin and the two summit climbers on the walk in two weeks. They will record the walk in by way of video and regular blog postings. They will also be taking with them a Cybercom flag to then leave at Base Camp for Gavin to take to the top of Everest! Then a second lucky Cybercomer will return to Everest Base camp in the 3rd/4th week of May to be there as Gavin goes from Base Camp (15,000 ft) to the summit (29,028 ft) in a 3-5 day period. This person will accompany a fully guided Adventure Alternative group who would be walking in for this period. This person will be there to exclusively report and record any successful summit.
As a company, Cybercom has dedicated its manpower to help out three Irish charities over the remaining three quarters of the year. Essentially we, as a group, will go out and do whatever it is that the charity needs us to do. Collect money on the street, landscape gardens, paint walls or entertain people. Basically whatever help we can give.
So who’s going to Everest and what charities will we be helping?
The two lucky Cybercomers are Stephen Murphy and Richard Fitzgerald.
Following a hotly contested Tuesday evening showdown, the two lads used their song writing and paper maché skills to clinch the chance to visit the tallest place on earth! We also collectively used our power to vote and chose Don Bosco, DSPCA and Grubby Boots as our three charities of 2009.
Make sure to keep in touch with the lads’ journeys and our ongoing community work here on our blog. And in case you missed it earlier in the year, here’s a piece of viral we created on the changing face of Digital over the last 10 years. Enjoy!
