Today on the MSN home page, you can record and upload your very own ‘Jive Brow’, then view after approval in a gallery within the banner. This creative features really simple instructions and there’s even a ‘Jive Brow’ tutorial!
Congratulations to all the agencies involved – Hyper Happen (creative), PHD (media), Flashtalking (adserving) and the publisher MSN.
You can see the ad on MSN today (Friday 27th February) or view alone here.
Wake up your feelings http://www.hp.com/apac/wakeupyourfeelings
HP’s new Touchsmart PC. Your feelings have fallen into a deep deep sleep, can you wake them up with the power of touch?
Fritos lay chips and dip – made for eachother http://madeforeachother.com
Scroll through a new kind of experience and explore..
Thankfully the preloader is very cute -because there’s a bit of a wait first time around until the good stuff!
Aviary http://aviary.com/home
Introducing Aviary, nearly everything that Photoshop offers at ‘a fraction of the price’! Create & edit with the world!
With the awards season in full swing Cybercom is today delighted to be associated with the short listing of 7 Client campaigns for the All Ireland Marketing Awards 2009. In only their 3rd year, an AIM award has become one of the most sought after “gongs” on the Irish Marketing awards circuit. The rigorous short listing process, subsequent Client/Agency presentation and Q&A is not for the faint hearted. The increasingly competitive “E-Marketing” category is one of the most desirable of the 20 awards and Cybercom is delighted to have been the Agency partner in 4 of the 5 short listed campaigns.
Clients’ work recognised includes recent campaigns for adidas, Guinness Storehouse, Bushmills, Ulster Bank, Vodafone and Carlsberg.
On behalf of all @ Cybercom we wish to congratulate all of our Clients and wish them well on the 14th May when the award winners are announced at a gala diner in the Burlington Hotel, Dublin.
Ryanair has been the talk of the town within the online community this week and it’s not for the better. Online PR and reputation management have struggled to play an important role at Ryanair, but over the last week we have been fascinated by their ability to make a bad situation worse!
Dublin-based Web developer Jason Roe was booking plane tickets online when he discovered what he thought was a glitch that allowed him to book free Ryanair tickets. So he blogged and twittered about it.
Among the responses on his site were 3 from Ryanair staff. One read: “You’re an idiot and a liar!! fact is! (sic) you’ve opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it!”
Another said: “Website is not perfect, Life is not perfect… (sic) If you would work in your pathetic life on a such big project in a such busy environment with so little resources, you would know that the most important is to have usual user behavior scenarios working rather than spending time on improbable and harmless things.”
Ryanair later confirmed that their staff did indeed make contact. “Ryanair can confirm that a Ryanair staff member did engage in a blog discussion,” said the airline’s spokesman Stephen McNamara. “It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again. Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy…”
The story has become so popular that Jason’s site now appears in 4th position on Google for the search term ‘Ryanair’. A great example of search, social media and online PR coming together, this will be a case study for years to come!
The birth of a new baby giraffe on the 4th of January has caused a bit of a stir in Cybercom. The happy event of her arrival was announced to the world on the 14th of January. She’s been growing big and strong ever since and a competition was launched by the Zoo and WHPR to find a name for her. The winning entry was from Lucy Blacker from Swords and she visited Neema (which means ‘prosperous’ in Swahili) and her family, dad Robin, mum Jenny, sister Sandstein and brother Seanín, as well as the rest of the giraffe herd at Dublin Zoo this week.
And to celebrate her arrival, we’ve even set up a Facebook Fan Group for Neema!
Dublin Zoo is a great charity and they are currently looking for sponsors for the animals. It takes over half a million euro every year just to feed the animals! From €40 per year you can support the great work. Click here to adopt an animal today.
As integrated email, GPS, camera, Internet and MP3 player become the standard on mobile phones, those great people in Nova Scotia have developed a device where you can get everything you want in one place. Introducing the ultimate ‘all-in-one’ phone, where no phone has gone before, the Pomegranate NS08!
This phone combines all the aforementioned features plus a coffee brewer, shaver and a harmonica – all aimed to enhance parts of your working day! Now if only there was a place where you could get everything you want?!
What do you do if you want to travel around the world but you have no cash?
Use social media of course! That’s what Paul from Newcastle upon Tyne is doing. He is going to ‘twichhike’, to adopt a social media sounding term, around the world, or as far as the good will of total strangers will carry him, and nourish him, for 30 days.
You can find him on his blog, on Google Lattitude, on YouTube, and most importantly on Twitter. The trip, which is beginning on the 1st of March, is being entirely planned and supported by the twitter community. One catch, as part of his rules, is that they can’t begin organising his route until 3 days before the start date. There are already almost 4,000 twitterers, or 4,000 event organisers, following him.
Web 2.0 doesn’t end there, he has also partnered with uber social charity; water and justgiving for donations, (where he has already received over £1,000, including £350 from Yahoo! – can Google beat that?)
Lets get involved and see if we can land him in Dublin!?
Choose Your Surrogate http://www.chooseyoursurrogate.com/
You’d be forgiven for not having a clue what is going on here, but believe it or not this is the teaser to a brand new Disney movie – a must visit!
Next weekend’s Carling Cup Final sees Carling asking all Manchester United and Tottenham Hotspur fans to design their own digital perimeter boards. Over a third of the Wembley pitch-side advertising will be given over to fan created banners during the March 1st match. The boards have an advertising value of £60,000 and will be on display for 32 of the scheduled 90 minutes in two minute bursts.
The 100 best entries will be chosen for the side boards and an one banner from a fan of each club will also feature in the players’ dressing rooms on the day of the final.
So pop along to www.carling.com/banners if you think you have the creative skills to make the top 102!
We were delighted to be awarded ‘Best Digital Advertising/Marketing Agency’ and ‘Best Search Marketing Campaign’ (for Jurys Inns) at Friday night’s Digital Media Awards. A long history already in place, we have received Best Digital Agency recognition 4 times since the Award’s launch in 2003 (2003, 2006, 2007 and 2009).
In its first year as a category, Jurys Inns won ‘Best Search Marketing Campaign’. Our congratulations to Paul Flynn and the Jurys Inns team who fought off great competition in Guinness Storehouse (also Cybercom) and Tourism Ireland (Interactive Return). This is the second award for Jurys Inns in the past month, receiving ‘Best Digital Marketing Campaign’ at the Hospitality, Sales and Marketing Association International (HSMAI) Awards in January.
