
As we know, key digital trends at the moment are mobile and location based services. Foursquare’s success is partly driven by its ability to transform locations into media and with this, connecting real life products to interactive elements online has become increasingly important. All the more reason to take notice of New York based Stickybits, the service that allows you to ‘tag your world’.
Essentially you can add digital content to any barcode out there. All you have to do is download the Stickybits app (available for iPhone and Android) scan your barcode and attach content. When someone else scans the geo-tagged barcode again, they’ll see whatever was attached to it along with who else has scanned it along the way. You can also get notifications when it’s been scanned, changes location or gets new bits.
For $9.95 you can buy a pack of 20 barcode stickers that can be attached to anything as well as downloadable, printable barcodes that can be glued, ironed, printed, tattooed or otherwise stuck onto anything in the real world. What about a personal video piece on a birthday card or attach your resume to your business card, the possibilities are endless.
Recently on the company’s blog they announced “official bits,” which allows brands to automatically own their barcodes, so that consumers are sent to branded information when they scan any partner barcode.Their first strategic partner for official bits is PepsiCo, which is using Stickybits to communicate with consumers through its products.
In a Techcrunch article from last week, Stickybits founder Seth Goldstein put this into perspective,
“In 1996, Webpages became media. In 2001, search became media. In 2005, people became media. In 2007, status updates became media. Last year, places became media. And in 2010, he predicts, objects will become media.”
He may well be right but people are still getting to grips with updating their Facebook status while trying to get their head around checking into their Foursqaure location. That said it is an exciting proposition for brands looking for new ways to communicate with their customers and extent their reach by enhancing their barcodes with compelling content.