Tapedtogether is an experiment in crowdsourcing and online content curation resulting in a Summer Playlist for 2010 featuring an eclectic mix of artists from Frank Sinatra to DJ Jazzy Jeff and The Fresh Prince, all put together on a website inspired by the iconic artwork of Saul Bass.

Similar to NBCs Olympic coverage, CNN brings you the World Cup Twitter tracker an easy way to stay up to date with the buzz about the games.

David Perez sold his soul for 1 week to Twitter. He wanted to go to the Advertising Festival in Cannes and Leo Burnett agreed to send him, the only condition was he had to partake in a social media experiment where he did everything his Twitter followers commanded him to. What would you get him to do? He’s already tattooed the ‘fail whale’ on his arm!

It’s summer and the weather is nice! Now is not the time to be eating in front of your work computer, get involved and take back your lunch while the sun is still shining!

What do you do when Valentines Day falls on a 6 Nations game day? They want to be in your arms, and you want to be in the stands. It’s a quandary facing every Englishman and Italian Stallion this Sunday. However, Puma have found a solution in this appeasing viral. Simply dedicate the video to your loved one and meet her after the game!

This is Puma HardChorus

Vodafone New Zealand have just released a viral video campaign that follows a slightly similar line to AKQA‘s Christmas Wish from last year. However, instead of microwaves, mobile phones have been used used.

The premise is simple, using 53 different ringtones and text alerts from 1000 different mobile phones, Vodafone New Zealand sent over 2000 text messages timed to perfection, to reconstruct Tchaikovsky ‘s 1812 classical masterpiece. The end result is a work of art and demonstrates a triumph of technology and imagination working together. We dare you not to be impressed.

The full track of Symphonia is available to download however you can also get the 53 different ringtones used to recreate the famous overture.

If you enjoyed this, you may also want to check out the two ‘making of’ videos for the ad.

With references to the Commodore-64, Tetris and Pong, this animated tribute apparently took 1,500 hours and more Lego than you could shake a brick at to make! Released towards the end of August, it’s bounding up the viral charts with over 4 million views in the past week alone.

In what is one of the most exciting events of the year, YouTube and Cannes Lions have teamed up to offer for two creatives the chance to win an all-expenses paid trip to this year’s Cannes Lions Festival as Team YouTube, competing in the 2009 Young Lions Film Competition. So if you’re between 18 and 28 years old (born between 27 June 1980 and 21 June 1991) and working as a creative professional, here is the chance of a life time!

In two days time on May 15, YouTube will launch the 48-hour viral film contest. Your goal: create an ad for a well-known, international charity in just two days (all entries must be submitted by 17 May). Then each entry has two weeks to generate as many views as possible in any way you can. After two weeks, two different winners will be selected by a panel; based on creativity, number of views and video ratings.

After that the winners get to meet and everyone is off to Cannes on their all-expenses paid trip to the Festival to compete as the 38th team in the distinguished Young Lions Film competition.

Lorraine Twohill, Vice-President of global marketing, Google/YouTube, said: “We are delighted to team up with Cannes Lions, creative agencies and the wider creative community around the world to create a new “YouTube team” entry for the Young Lions film competition. This is a great way to encourage young creatives in traditional media to grasp new media tools and develop an innovative viral campaign for a leading charity.”

You need to make an ad for Comic Relief. It has to be something that everyone will remember. It’s probably a good idea to use an existing celebrity to create recall and cut-through, but who would you use? Who has the appeal to reach out and make people enjoy the ad, remember the ad and, most importantly, talk about the ad (aside from actually giving money to Comic Relief of course)?

It’s a tough decision to make, so Fallon didn’t bother – they just used all of them!

As integrated email, GPS, camera, Internet and MP3 player become the standard on mobile phones, those great people in Nova Scotia have developed a device where you can get everything you want in one place. Introducing the ultimate ‘all-in-one’ phone, where no phone has gone before, the Pomegranate NS08!

This phone combines all the aforementioned features plus a coffee brewer, shaver and a harmonica – all aimed to enhance parts of your working day! Now if only there was a place where you could get everything you want?!

Crispin, Porter & Bogusky for coined the tagline, “Friendship is strong, but the Whopper is stronger” but in the current marketing environment it could just as easily be, “Video is strong, but an App is stronger!”

The meteoric rise, and subsequent fall, of Burger King’s recent “sacrifice” your friends campaign is well documented. The much discussed Facebook App allowed Facebook users to effectively exchange 10 friends for a Whopper. Unfortunately after 233,906 friends were removed by 82,771 people in less than a week, Facebook pulled the campaign citing that it went against their Privacy Ts&Cs by notifying users that they had been removed as someone’s friend.

The impact of the campaign is obvious, but it’s by no means an isolated example. PixFix, a branded app sponsored by Clearasil, allows Facebook users to edit blemishes in photos. As the largest photo sharing site in the world (Nov ’08) Facebook is the perfect platform for this type of app. In 4 weeks the app gained 164k users. Interestingly, the app was completely unbranded bar one line at the bottom of the app: “If you used Clearasil in real life, you probably wouldn’t be in this situation.”

Another example comes from Kraft, who created an app to donate six meals to hungry families, through the Feeding America charity, for each friend users convince to add the application. In less than two weeks, more than 25,000 Facebook users have added the app. At this rate, it is on track to reach 50,000 application installations, sometime next month.

So does this mark the end of viral video? Hardly, but it does show that we have other options to drive viral marketing campaigns.

Not so long ago, we posted about Matt Harding’s continuing adventures, dancing around the world. Just before Christmas, Matt spoke at ‘The Entertainment Gathering 2008′ and addressed the many rumours that online sceptics have been proliferating that Matt’s video’s are hoaxes, part of an elaborate viral campaign that was faked.

Standing on stage in front of the huge crowd, Matt admitted it was all a hoax.

Well admittedly he wasn’t being 100% serious with his admission. Matt dismisses the many pieces of ‘evidence’ that his video’s a hoax, and gives a great insight into the man that created, what Time magazine called the Best Viral Campaign of 2008, and the New York times called ‘an almost perfect piece of internet art’.

This viral, produced by Flame Digital for Holiday Extras in the UK, was not found to everyone’s liking. Its portrayal of Irish and Romani travellers lead to an examination by the Advertising Standards Authority, who decided not to ban it on the grounds that the portrayal in question did not present itself as typical of Irish car park owners and was far “too extreme” to be considered normal.

There’s a good chance the ASA have never visited our beautiful city…

Source: Brand Republic